The Basics of Search Engine Optimisation on the Web

If you consider starting a business on the web, it might be wise to consider what search engine optimization (SEO) entails. It is an umbrella term covering search engine optimization and close relation paid or sponsored listings on search engine results pages.

Here are some Basics of Search Engine Optimization on the Web

  1. Keyword/Phrase Density:

Search engine bots measure how often a keyword appears to the total number of words on a page. If, for instance, you had one keyword that appeared ten times and 1000 words on a page, then your density would be 1%. However, if you had two keywords that appear five times but have the same amount of words on a page, your density would be twice as much at 2%.

  1. Keyword Density:

In a nutshell, keyword density is the number of times a particular keyword or phrase appears on a web page concerning the total number of words on that same page. The higher this ratio is, the more important and relevant the webpage is deemed to be by search engine bots and, as such, tend to rank websites with high ratios more highly than those with low ratios.

  1. Image Optimization:

Images are another factor that helps contribute to how well your webpage ranks in the SERPs (search engine result pages). The images included on a page should be relevant to the keywords you’re targeting; for instance, if you were looking to target “Golf Trousers,” then including images of golf scenes and golfers in your webpage would contribute to higher rankings.

  1. Number of Outbound Links: Search engine bots analyze the number and type of outbound links on a web page, where they are located, and what anchor text they use when deciding how useful and relevant your webpage is. A good tip is to ensure that at least 20% of your outbound links are to high-quality, trustworthy websites.

Search engine optimization is important if you want to get noticed on the web. Although it can be tough, with the right tools and techniques, anything is possible. Continue to learn more about search engine optimization, so this will be easier for you.