Search Engine Optimisation Tips

In order to make sure that your website is easily found by search engines, there are a number of things you need to do: from ensuring search engine friendly urls and redirects to title tags and keyword rich content, all the way through to setting up Google Analytics correctly and testing for accessibility issues with tools such as WAVE . These tips will help you get on track with SEO, even if you don’t know much about it yet – but remember that every site is different so never blindly copy someone else’s work:

  1. Anchor text

Using keywords in your anchor text is important when you’re linking to pages on your site, as this tells search engines what that page is about.

  1. Keywords in Meta Tags

Make sure that the most vital keywords appear in your title and description meta tags – if you need help with these, try using a free online tool like Copyblogger’s SEO analyzer.

  1. Link building (see also: link building )

Link building is still relevant and it’s one of the most effective ways of improving your SEO quickly and easily through other people – which means it can provide long lasting results. It’s not just important for getting visitors from Google; links also tell search engines what sites are most relevant for your content so they’ll crawl the web more quickly to find out. For help on how you can improve your link building efforts, again try using Copyblogger’s SEO analyzer.

  1. Images

Adding an image to a page (or post) will increase the chance that it will be indexed by search engines because search engines love pictures! (rankno1)

  1. Make Search Friendly Pages

Make sure you design each page with Google in mind; this means creating pages with carefully selected keywords and making them useful, easy to navigate and quick loading (without sacrificing valuable content).

  1. Make sure you write lots of new content

This is a big one for many people, and it’s the easiest way to improve your SEO quickly. ( your site isn’t regularly updated with new, useful content, you can expect to be forgotten about very quickly by Google because every time they crawl your site all they’ll find are old pages that contain no fresh data. ( Even if you have new articles cached in archive pages on other sites, Google will not index them unless there is something ‘new’ on the page (i.e.: a change of headline or description).

Seo can seem like a minefield, but with patience, a willingness to keep learning as the internet world evolves, it can be easier than you think.